Role: Art Director, Designer

Channels: Onsite, CRM, Social, Print

The Challenge: Zoom by Ocado needed a distinct visual style for their "Dine In" meal deals to stand out in a crowded, fast-paced food delivery market that could be flexed across multiple channels.

Outcome: I created detailed composition sketches to show how the layout, lighting, and food styling would work together to tell a story. On set, I directed the photographer and food stylist live, collaborating closely to ensure every shot was high-quality and completely on-brand.
I designed a flexible asset system. I made sure the photography could easily scale from bold print ads down to functional, fast-moving digital spaces like social media, CRM, and mobile banners without losing its impact.