Role: Art Director, Conceptual Designer, Motion Designer, Digital Designer, Print Designer

Channels: VOD (Video on Demand), OOH (Print Posters), Onsite (SIS), Social, Email, CRM

The Challenge: We needed to launch a major brand awareness campaign for Zoom by Ocado to highlight our massive product range and rapid delivery speed. The challenge was creating a highly flexible visual system that could debut in Q4 and seamlessly transition into the "Healthy January" Q1 push, all while introducing a human element to the brand imagery for the first time.

Outcome: I owned the visual style from storyboard to final execution. I began by drawing rough concept sketches to align stakeholders on two creative routes: a lifestyle driver route and a product-led route. I art directed the lifestyle photoshoot completely ensuring the final assets matched the initial scamps. For the VOD (Video on Demand) ad, I partnered with a copywriter to weave relatable customer stories with our driver creative. I then worked alongside an external agency to ensure the video files met strict industry broadcast standards—while handling the entire storyboarding, animation, and final motion execution completely independently.