Role: Art Director, Conceptual Designer, Motion Designer, Digital Designer, Print Designer

Channels: VOD (Video on Demand), Print, Onsite, Social, Email, CRM

The Challenge: The initial brief was simply to refresh a standard print door drop for Zoom by Ocado. The creative goal was to align more closely with the main Ocado brand's "Everything" positioning, finding a way to showcase our massive product range and prove that Zoom delivers far more than just basic convenience items.

Outcome: The campaign completely outperformed all previous door drops, prompting stakeholders to request that this exact visual language be implemented across the entire brand ecosystem for the foreseeable future. Because this concept relied on smart asset placement rather than expensive photoshoots, I easily scaled the visual identity across our full digital ecosystem. I independently translated the static print layouts into fast-moving, playful motion design pieces for VOD, social media, onsite banners, and emails, keeping the storytelling sharp and unmistakable across every single format.